Michalis Georgiou β€” Wine Professional
JOURNALIST
JUDGE
COMMUNICATOR

Michalis Georgiou, MBA Wine

Exploring wine through tasting, journalism, education and international judging.

Wine ConsultantWine Journalist & WriterInternational Communicator & JudgeMember, Circle of Wine WritersCertified Sommelier
01
About

A Life Built
Around Wine.

Wine Consultant
Wine Journalist & Writer
International Communicator & Judge
Member, Circle of Wine Writers
Certified Sommelier

Michalis Georgiou is a wine journalist, international judge, educator, and wine business professional whose work explores wine not only as a product, but as an expression of culture, place, memory, and human experience.

With an academic background that brings together Wine Business and Philosophy, his approach to wine moves naturally between the analytical and the sensory. He is interested not only in how a wine is made, positioned, or evaluated, but also in what it communicates: the identity of a place, the intentions of the people behind it, and the emotions and memories it can awaken in those who experience it.

As the only Cyprus-based member of the Circle of Wine Writers, an international community of respected wine communicators, Michalis brings a broad perspective to his writing, teaching, judging, and consulting. His experience ranges from blind tasting at major international wine competitions to wine education, sensory analysis, wine tourism, branding, and strategic development.

Holding an MBA in Wine Business, he combines commercial and strategic thinking with a deeper interest in the philosophy and aesthetics of taste. For him, understanding wine requires more than technical knowledge. It requires curiosity, observation, sensitivity, and the willingness to look beyond what is immediately present in the glass.

His philosophy is that wine exists at the intersection of nature, human creativity, culture, and perception. Learning about wine therefore becomes more than learning varieties, regions, and tasting techniques; it becomes a way of understanding places, people, and ultimately the way we experience the world.

02
Global Experience

A Global
Palate.

Competitions judged, regions studied, and wine communities served across Europe and beyond.

Michalis Georgiou β€” Berliner Wine Trophy 2026 jury badge

Berliner Wine Trophy 2026 β€” Jury badge, Grand Gold tasting

01

Berliner Wine Trophy

Berlin, Germany

2019 – Present

International Grand Competition

One of the world's largest international wine competitions, held twice annually. As a jury member, Michalis evaluates hundreds of wines across multiple categories using the 100-point OIV scale, contributing to medal decisions that influence global wine trade.

02

Cyprus Wine Competition

Cyprus

2019 – Present

National Competition

The national wine competition of Cyprus, assessing the island's full range of indigenous and international varietals. Jury membership reflects recognition by the Cyprus wine industry as an authoritative sensory evaluator.

03

Frankfurt International Trophy

Frankfurt, Germany

2019 – Present

International Grand Competition

Prestigious German-hosted international competition attracting entries from over 40 wine-producing nations. The competition operates under OIV/UIOE guidelines, demanding rigorous standards of tasting and evaluation.

04

Lyon International Wine Competition

Lyon, France

2019 – Present

International Competition

A major French international wine competition with a strong emphasis on European wine regions. Judging panels bring together experts from across the globe to assess wines in structured blind tasting sessions.

03
Blogging & Journalism

The Wine
Voice.

Founded 2019

Oenognosia

Greece and Cyprus's leading independent wine media platform. Founded and led by Michalis, Oenognosia publishes wine reviews, tasting notes, regional guides, and industry commentary in Greek.

Visit Oenognosia

As the sole Cyprus–Greece representative within the Circle of Wine Writers, Michalis holds a unique position in Hellenic wine media β€” applying international editorial standards to local and global wine coverage.

His writing spans academic research, consumer-facing journalism, and specialist commentary for wine industry publications across Cyprus and Greece. His editorial work is characterised by rigorous sensory grounding, clear prose, and a commitment to elevating the critical standard of wine writing in the Eastern Mediterranean.

Circle of Wine Writersoenognosia.comCyprus & Greece Publications

Selected Academic Publications

04
Wine Education

Teaching the
Language of Wine.

Private practice since 2019, working with enthusiasts, trade professionals, sommeliers in training, and hospitality teams across Cyprus.

Wine judge's tasting notes and scorecard
01

Wine Tasting

Structured programmes in various tasting methodologies β€” teaching participants to evaluate wines across colour, aroma, palate, and quality assessment with confidence and consistency.

02

Sensory Analysis

Precision-focused sensory training for wine industry professionals. Drawing on formal sensory science education and years of international panel experience to develop calibrated evaluators.

03

Masterclasses & Seminars

Curated tasting events exploring specific regions, producers, or themes. Designed for enthusiasts and trade alike β€” from Champagne verticals to Cypriot indigenous varietals.

04

Wine Evaluation for Trade

Professional evaluation services for wineries, importers, retailers, and publications. Structured reports on individual wines or ranges, suitable for commercial decision-making.

Educational work extends to academic conferences β€” including the Enotourism Cyprus Conference, where Michalis presents on wine tourism, regional wine culture, and the positioning of Cypriot wines in international markets.

05
Events & Projects

Building the
Wine Community.

Beyond judging and writing, Michalis has invested in the infrastructure of wine culture β€” organising events that bring producers, educators, and consumers into meaningful conversation. From Cyprus's largest wine fair to digital innovation projects, his work shapes how wine is experienced and understood.

Annual Wine Fair2022 – Present

Cyprus Wine Expo β€” Oenognosia 2026

The largest wine fair in Cyprus, featuring over 100 producers, structured masterclasses, trade tastings, and academic lectures. Held annually at a national venue, the Expo has become the premier meeting point for the Cypriot wine trade and international buyers.

Visit Website β†’
Academic Conference2022 – Present

Enotourism Cyprus Conference

An academic and industry conference on wine tourism in Cyprus β€” exploring vineyard experiences, agritourism infrastructure, and how Cyprus positions its wine culture as a destination product for international visitors.

Digital InnovationProject

Digital Wine Expo

A pioneering initiative bringing wine exhibitions and education into the digital space β€” virtual tastings, producer showcases, and interactive wine experiences for audiences who cannot attend in person.

Visit Website β†’
EdTech ProjectActive

StudyWine.ai

An AI-powered wine education platform in development β€” combining structured wine study with intelligent assessment tools, making professional-grade wine knowledge more accessible to learners worldwide.

Visit Website β†’
06
Academic Publications

Research &
Theory.

Academic publications produced through the MBA Wine Business programme, now available publicly via Academia.edu. Topics span wine marketing, business strategy, climate viticulture, and market positioning.

View on Academia.edu β†’
01
2024

Wine Marketing Strategy

Critically Evaluate How Marketing Techniques and Tools Can Support the Strategy of a Winery and Impact the Marketing Plan

02
2024

Terroir & Market Value

Terroir or Taste: How Regional Identity Shapes Wine Evaluation and Market Positioning

03
2024

Wine Business & Distribution

The Rise of Direct-to-Consumer (DTC) Sales in the Wine Industry: How Wineries are Bypassing Traditional Distribution to Build Customer Relationships

04
2024

Viticulture & Climate Resilience

Biodiversity as a Climate Shield β€” Lessons from Xynisteri and Mavro

07
Services

Services
I Can Offer.

A full-spectrum wine professional practice β€” spanning sensory experiences, education, brand and business strategy, and digital build-out for wineries, restaurants, retailers, and destinations.

01Wine Tastings
02Wine Courses / Seminars / Masterclasses
03Wine Event Creation & Organisation
04Wine List Development for Restaurants and Wine Bars
05Wine Discovery & Tasting Sessions for Wine Shops
06Wine Cellar Design & Development
07Cellar Management
08Branding
09Social Media Marketing
10Marketing & Communication Strategy
11Digital Transformation for Wineries
12Wine Tourism Development
13Content Creation
14Website & E-commerce Design and Development

Do you have a question or a comment? Would you like to collaborate with me on a project? Or perhaps you simply have something you would like to share? I would be delighted to hear from you. Send me a message and I will get back to you as soon as possible.

08
Contact

Let's Talk
About Wine.

Available for judging invitations, journalistic commissions, educational engagements, speaking events, and wine business consultation.